Marketing
Portfolio
Creative campaigns that drive results and build lasting brand equity
Featured Work
A selection of recent projects showcasing strategic brand storytelling, meaningful product launches, and impactful sell-thru strategies
Brand Strategy
Storytelling - Further Muzcali
Executive produced an international brand storytelling campaign in Thailand featuring athlete Gift (@muzcali), achieving 200K+ YouTube views on launch video
ENTERPRISE Marketing
Workflow Product Launch
Multi-vertical enterprise launch campaign for new "Workflow Series" cases, optimizing function for 24/7 device readiness alongside unmatched durability story
Digital Marketing
Direct-To-Consumer Performance
Drove massive increases in digital awareness and sell-through with 4x more ads YOY and 20%+ AOV growth through strategic agency partnership and device agnostic focus
Brand launch
Just Live Intro Campaign
Full rebrand and marketing strategy for wellness supplement company, Just Live, utilizing top athletes and shareholders like Alex Morgan, Klay Thompson, Travis Pastrana, and PRod
product launch
Moto-X Lab Product Launch
Launched the Moto-X Lab concept with Ken Roczen and Shift MX gear, producing one of the most impactful launches in Fox Racing history and a 200+ person launch party
brand strategy
Storytelling Outdoors Allie
Produced brand storytelling piece around Outdoors Allie, a long term ambassador of UAG whose move to Florida was a new challenge and an opportunity to go 'Further'
Campaign Showcases
End-to-end campaigns that deliver measurable results and create lasting brand impact
Ambassador content creation
Best Buy Awareness
Built Best Buy specific ambassador team, consisting of professional athletes, outdoor enthusiasts and influencers to then create content and run strategic ad campaigns on Meta platforms to drive foot traffic into retail stores
SHIFT MX
Bloodline Limited Edition Release
Creative moto launch involving Jett Lawrence, Josh Hansen, and Wyatt Thurman where we utilized internal Fox Racing team to create highly conceptual and visual focused product launch around all red "Bloodline" kit
STEVE CABALLERO
Skate, Art, and Moto
Steve Caballero is best known as one of the pioneers of skateboarding, but nowadays his passion for art and moto are just as important in his day to day life. We took a look at these interests and put together an all-encompassing brand piece about him, along with a 200+ person launch event to support
About Me
I'm a brand marketing professional with a passion for creating campaigns that resonate. With over 10+ years of experience in the industry, I've had the privilege of working with brands across action sports, outdoors, technology, wellness, healthcare, and enterprise sectors.
My approach combines strategic thinking with creative execution, always keeping the brand's unique story and audience at the center. I believe in the power of authentic storytelling and data-driven decision making to create marketing that truly connects.
From concept to execution, I thrive on bringing bold ideas to life and measuring their impact. Whether it's a full brand refresh, product launch, or integrated campaign, I'm committed to delivering work that drives results and builds lasting brand equity.
Core Expertise
Experience
Director of Marketing
Urban Armor Gear
Led brand strategy and campaign execution for multi-million dollar accessory brand
Public Relations Manager
Alpinestars
Developed integrated launch campaigns and increased awareness with media
Marketing Manager
Fox Racing / Shift MX
Led team to support brand initiatives and coordinated marketing activations globally
Brands I've Worked With
Trusted by leading brands across industries
Let's Work Together
Have a project in mind? I'd love to hear about it and explore how we can create something amazing together.
Get in Touch
Whether you're looking for a complete brand refresh, a targeted campaign, or strategic marketing guidance, I'm here to help bring your vision to life.