UAG × Best Buy • Brand Awareness Campaign
Athlete & Influencer Ambassador Team
Building a dedicated UAG ambassador team to drive awareness and foot traffic to Best Buy retail locations
Project Overview
I spearheaded a pitch to Best Buy to build a UAG ambassador team specific to the Best Buy brand. Working with these creators, we put together social-forward videos that were enticing to viewers and educated them that UAG is available in-store at their local Best Buy.
Through a combination of geo-targeting and general awareness/engagement campaigns, we are widening our scope from a 5-mile radius of key Best Buy stores over time. The ultimate goal is driving more foot traffic into Best Buy retail stores and creating more sales of UAG phone cases for Apple iPhone 17 and Samsung S25 models.
I reached out to 5 new athletes all from varying disciplines and backgrounds, worked with legal and agents to complete contracts, provided creative briefs for content, received timely content back from influencers and distributed to our performance agency along with minor video editing and subtitle additions.
Client
Best Buy × UAG
Category
Brand Awareness & Digital Marketing
Products
UAG Cases for iPhone 17 & Samsung S25
Strategy
Geo-Targeted + General Awareness
Services
Campaign Videos
Social-forward vertical content designed to engage viewers and drive awareness of UAG availability at Best Buy
The Ambassador Team
Five athletes from varying disciplines and backgrounds, each bringing their unique audience and authentic voice to the campaign
Boo Johnson
@boojohnson
Professional Skateboarder
Sasha DiGiulian
@sashadigiulian
Professional Rock Climber
Janine Jolie
@joliejanine
Content Creator & Lifestyle Influencer
Forrest Minchinton
@forrestminchinton
Professional Moto and Surfboard Shaper
Alonso Tal
@alonsotal
Professional Cyclist and CNCPT Owner
Campaign Strategy
Geo-Targeting
Starting with a 5-mile radius of key Best Buy stores and expanding over time to maximize local impact and drive in-store visits.
Brand Awareness
General awareness and engagement campaigns to educate consumers that UAG products are available at their local Best Buy.
Social-Forward Content
Vertical video content optimized for social platforms, designed to be enticing and educational for viewers.
Retail Traffic
Ultimate goal of driving more foot traffic into Best Buy retail stores and increasing sales of UAG phone cases.
My Process
Influencer Recruitment
Reached out to 5 new athletes from varying disciplines—skateboarding, rock climbing, surfing, and lifestyle content creation—to build a diverse ambassador team.
Contract Negotiation
Worked with legal teams and talent agents to complete all contracts, ensuring proper terms and deliverables were established.
Creative Direction
Provided detailed creative briefs for content, ensuring each piece aligned with campaign objectives while allowing authentic creator expression.
Content Production
Received timely content from influencers, performed minor video editing and subtitle additions to optimize for social platforms.
Campaign Distribution
Distributed content to our performance agency for geo-targeted and awareness campaigns, continuously optimizing for maximum retail impact.
Featured Products
UAG protective cases for the latest flagship devices, available at Best Buy
Plasma XTE Apple iPhone 17 Pro
Military-grade protection with sleek design
Pathfinder Samsung Galaxy S25 Ultra
Rugged protection meets premium style
Ready to Build Your Ambassador Program?
Let's create an influencer strategy that drives real results for your retail partners.
Get in Touch