Urban Armor Gear • Brand Storytelling

Further Outdoors Allie

A brand storytelling piece about longtime UAG ambassador Allie D'Andrea and her journey going "Further" in Florida

Project Overview

This project focused on Allie D'Andrea (@outdoorsallie), a longtime UAG ambassador and supporter whose personal brand is built around her passion for the outdoors, hunting, and cooking. When Allie made a significant life transition by moving to Florida, it presented the perfect opportunity to explore what "Going Further" means in this new chapter of her life.

Working with our internal team, I coordinated all aspects of the production—from arranging talent and scouting locations to planning activities around the Jupiter, Florida area. We wanted to authentically capture how Allie goes about a typical day, from hunting to fishing, giving our audience genuine access to her mentality around sport and game.

The campaign successfully told a motivating brand story that resonated deeply with our audience, achieving 371,000 views on YouTube. Beyond brand awareness, the assets we gathered translated into effective ad campaigns that drove measurable sales on our ecommerce site.

Client

Urban Armor Gear (UAG)

Role

Production Coordinator & Campaign Strategist

Location

Jupiter, Florida

Key Result

371,000 YouTube Views

Services

Talent CoordinationLocation ScoutingProduction ManagementVideo ProductionAsset CurationAd Campaign DevelopmentSocial Strategy

Campaign Video

Follow Allie's journey as she navigates her new life in Florida and what it means to go "Further"

The Story Behind the Campaign

A Longtime Ambassador

Allie D'Andrea has been a valued UAG ambassador for years, building her personal brand around her authentic passion for the outdoors, hunting, and cooking. Her genuine connection with nature and her audience made her the perfect storyteller for the "Further" campaign.

A New Chapter in Florida

When Allie made the decision to relocate to Florida, it represented a significant life transition and a new adventure. This move provided the perfect narrative framework to explore what "Going Further" truly means—not just geographically, but personally and professionally.

Authentic Day-in-the-Life

I worked closely with our internal team to coordinate every aspect of the shoot around the Jupiter, Florida area. From hunting expeditions to fishing trips, we captured genuine moments that showcase how Allie approaches her daily life. The goal was to give our fans authentic access to her mentality around sport, game, and the outdoor lifestyle she's passionate about.

From Story to Sales

The campaign delivered on multiple fronts. The main video garnered 371,000 views on YouTube, creating significant brand awareness and engagement. More importantly, the assets we gathered during production were strategically repurposed into ad campaigns that drove tangible results—translating directly into increased sales on our ecommerce platform.