Just Live • Brand Relaunch
Just Live Brand Relaunch
Strategic brand repositioning for a wellness supplement company transitioning from skate culture to active lifestyle
Project Overview
Brought on by Studio Remains creative agency, I offered brand strategy support, competitive analysis, and production capabilities for the relaunch of Just Live. This wellness supplement and topical-based company came from a skate background and needed to move its core messaging into an active lifestyle space.
Co-owned by world-renowned athletes like Alex Morgan, Klay Thompson, Travis Pastrana, and Paul Rodriguez, we utilized the star strength of this small but mighty crew to get the word out to those interested in the new venture.
The challenge was clear: transition a brand with deep roots in skateboarding culture into the broader wellness space—where trust and communication is everything—while maintaining authenticity and leveraging the incredible roster of athlete owners.
Client
Just Live
Agency
Studio Remains
Category
Brand Relaunch
Services
Campaign Video
The Just Live brand story featuring their world-class athlete owners
The Approach
Brand Messaging & Strategy
I helped with overall brand messaging and guidance as Just Live navigated the transition into the wellness space. This involved repositioning the brand from its skateboarding origins to appeal to a broader active lifestyle audience while maintaining the authenticity that made it special.
Competitive Analysis
I put together comprehensive competitive analysis and suggested creative assets that would be needed to offer a robust launch into a specialty market of healing—where trust and communication is everything. Understanding the wellness landscape was crucial for positioning Just Live effectively.
Covid-Era Production Challenges
Since this was during Covid, creating content was difficult. I was able to assist with production on a local shoot with Travis Pastrana and Paul Rodriguez where we shot a gym scene along with studio assets that were meant to last a long time and be historical for the new brand.
The Alex Morgan Shoot
I then flew to Florida to produce and direct on-site a photoshoot with Alex Morgan since she was unable to travel. I worked with a photographer and videographer to get both action shots on the field, as well as studio assets that we set up in her garage! It was an incredible experience to work with Alex and capture content that would represent the brand's new direction.
Star-Powered Ownership
Just Live's incredible roster of world-class athlete co-owners brought credibility and reach to the brand relaunch
Alex Morgan
Co-Owner & World Champion Soccer Player
Klay Thompson
Co-Owner & NBA Champion
Travis Pastrana
Co-Owner & Action Sports Legend
Paul Rodriguez
Co-Owner & Pro Skateboarder
Production Highlights
Key moments from the brand relaunch production
Local Gym Shoot
Produced a gym scene shoot with Travis Pastrana and Paul Rodriguez, capturing studio assets designed to be timeless and foundational for the new brand identity.
Florida Field Shoot
Flew to Florida to produce and direct Alex Morgan's photoshoot, capturing action shots on the field and creative studio assets set up in her garage.
Strategic Guidance
Provided brand messaging direction and competitive analysis to help Just Live navigate the transition from skate culture to the wellness space.
Athlete Leverage
Strategically utilized the star power of the athlete ownership group to build trust and awareness in the competitive wellness supplement market.
Key Deliverables
Comprehensive brand relaunch support across strategy and production
Brand Strategy
Messaging & positioning for wellness market entry
Competitive Analysis
Market research & creative asset recommendations
Multi-Location Production
Photo & video shoots with athlete owners
Let's Relaunch Your Brand
Looking to reposition your brand or launch into a new market? Let's discuss how strategic planning and production can make it happen.
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