Urban Armor Gear • Product Launch

Built for Enterprise

A multi-vertical campaign showcasing the Workflow Series cases for enterprise productivity

Project Overview

I assembled a team of both internal UAG employees and external creative to create an enterprise-specific storytelling moment around the new Workflow Series cases. The ability to stay charged 24/7 is ideal for any business looking to boost productivity and reduce downtime.

We shot this over the course of multiple days so we could capture different enterprise verticals like Healthcare, Logistics, and Transportation along with studio imagery that elevated the overall aesthetic of the campaign launch.

The campaign strategy was distributed to the sales team and helped drive deals with major enterprise clients including Southwest, American Airlines, Tesla, Disney, and more.

Client

Urban Armor Gear

Enterprise Verticals

Healthcare, Logistics, Transportation

Key Clients Won

Southwest, American Airlines, Tesla, Disney

Services

ProductionLogistics CoordinationVendor ManagementPhotographyVideo ProductionArt DirectionCampaign GraphicsDigital StrategySales Enablement

Campaign Video

The hero video showcasing the Workflow Series across enterprise verticals

The Campaign Strategy

Team Assembly & Production

I produced the entire campaign in person, coordinating all logistics and vendors while assembling a hybrid team of internal UAG employees and external creative talent. This collaborative approach ensured we captured authentic enterprise storytelling while maintaining the highest production quality.

Multi-Day Vertical Shoots

The production spanned multiple days to capture different enterprise verticals. We filmed in healthcare environments, logistics warehouses, and transportation settings to demonstrate how the Workflow Series cases enable 24/7 productivity across diverse industries.

Studio Imagery & Art Direction

Beyond the on-location shoots, I worked closely with the art director to create studio imagery that elevated the overall aesthetic of the campaign. We built campaign graphics and assets that communicated the premium quality and enterprise-grade durability of the Workflow Series.

Digital Strategy & Sales Enablement

After gathering all assets from the shoot, I built out a comprehensive digital strategy that was distributed to the sales team. This enabled them to effectively communicate the value proposition to enterprise clients, ultimately helping drive deals with major brands like Southwest, American Airlines, Tesla, and Disney.